Located at the crossroads of Africa and Europe, Morocco may not be the first country that springs to mind when thinking of wine. Yet, this North African nation has a deep-rooted viticultural history, a thriving modern wine industry, and a growing international reputation. From sun-drenched vineyards to centuries-old traditions, Moroccan wine offers a unique and fascinating story that deserves to be better known.

A brief history of wine in Morocco
It is widely believed that the Phoenicians first introduced viticulture to the region over 2,500 years ago, with the Romans later expanding its cultivation. Despite the country’s Islamic heritage wine production persisted throughout Morocco's history, albeit sometimes covertly. During the French Protectorate (1912–1956), viticulture saw a significant revival. By the mid-20th century, Morocco was one of the largest wine producers in the Arab world.

Following independence in 1956, the industry experienced a decline due to nationalisation and changing political priorities. However, in the 1990s, a wave of privatisation and foreign investment - especially by French wine producers - sparked a renaissance in Moroccan winemaking.

Wine production and consumption
Today, Morocco is one of the leading wine producers in Africa, alongside South Africa. The country cultivates approximately 50,000 hectares of vineyards, with a production output of over 40 million bottles per year. Whilst domestic consumption is limited by religious and cultural norms, there is a significant market among tourists, expatriates, and Morocco’s non-observant population. Moreover, Moroccan wines are increasingly being exported to Europe and beyond, where they are gaining attention for their quality and character.

Wine styles and grape varieties
Morocco’s wine styles are predominantly influenced by French winemaking traditions, yet the wines often carry their own distinctive North African flair. The country produces reds, rosés, and whites, though red wine dominates, accounting for around 75% of production.

The most commonly grown grape varieties include Carignan, Cinsaut, Grenache, Syrah (increasingly popular, producing elegant, spicy reds with good ageing potential) plus Cabernet Sauvignon and Merlot (which bring international appeal).

For white wines, Moroccan producers commonly use Clairette Blanche, Chardonnay (often vinified in a modern, international style, with or without oak) and Sauvignon Blanc.

Fresh, fruity and easy drinking rosé wines are popular in Morocco’s hot climate.

Wine regions of Morocco
Morocco’s vineyards benefit from a favourable Mediterranean climate, with hot days, cool nights, and Atlantic breezes that help preserve acidity and complexity in the grapes. Most of the wine regions are located in the northern part of the country, especially near the Atlantic coast and in the foothills of the Atlas Mountains.

The main wine regions include:
- Meknès / Fès: the heart of Moroccan wine production. Located on a plateau at the base of the Middle Atlas Mountains, the region enjoys ideal growing conditions. It is home to the country’s first Appellation d’Origine Garantie (AOG), Coteaux de l’Atlas, and to the acclaimed estate of Domaine Zouina.
- Benslimane: near Casablanca, this region benefits from oceanic influence and has a long-standing winemaking tradition.
- Boulaouane: situated further south, this region is known for producing value-driven wines, particularly easy-drinking reds and rosés.
- Zenata: situated between Casablanca and Rabat, Zenata has been revitalised in recent years with new investment and improved vineyard management.
- Sahari and Berkane: these are more arid inland regions, where irrigation is essential. Wines from these areas tend to be fuller-bodied and riper in style.

The future of Moroccan wine
Moroccan wine is at an exciting crossroads. With increasing investment, improved techniques and a growing international profile, the country’s wines are more refined and varied than ever before. Sustainability and organic practices are also becoming more prominent, aligning with global trends.

Though challenges remain, particularly in balancing tradition with modernisation and navigating cultural sensitivities, Morocco’s winemakers are proving that quality wine can flourish even in the most unexpected places.

For wine lovers seeking something off the beaten track, a bottle of Moroccan wine may be just the discovery you are looking for.

Prepared by a Chaîne News Online Staff Writer
Researched from various sources. E&OE